Saturday, October 13, 2012

SEO Demystified | Six Degrees SEO

Google is such a powerful search engine that it?s become a verb. Need an answer? Google it. So, when people Google your industry, service or product- do they find you or your competitors? Do potential customers find your website when they search for your product or service? If you don?t think that having a strong internet presence is important, check out these facts:

  • About ?97% of searches start online
  • There are over 400,000 searches per minute with a geo-targeted term
  • There is an 80%+ intent to buy when someone performs a local search
  • The majority of people do not look beyond page one for their results

If you do not have a web presence, you are losing out on all the customers that begin their search online. When searching, there are generally three different kinds of results that appear. The first are sponsored results or Pay-Per-Click (PPC) ads. They are usually at the very top and also down the right hand side of the page. If you have a PPC ad, then you pay each time a user clicks on your ad, regardless of whether or not they buy from you.

If the search term was a geo-targeted term (For instance? Business+City Name or Zip Code), then you will also see local search results. These are called Google Plus Local Listings, previously known as Google Places. The largest portion of results is generally the ?organic? results. Sites that have the strongest search engine optimization (SEO) will have higher rankings in the search engines than those who don?t. Each page can only display a certain number of results. Keeping in mind that most users don?t? look beyond page one, it is supremely important to be listed here. If you want to be in one of those spots, you need to outwork the competition.

Join Angela Moore, President of Six Degrees SEO and learn what you have been missing and how you can help your business get ranked higher.?This course covers the foundations of what you need for a strong Internet presence. Take what you learn from this course and use it to launch your Internet Marketing Campaign. October 19-20, 2012?Click here for more information.

Related posts:

  1. What Most Businesses Don?t Know About Having A Web Presence
  2. Webinar Tomorrow 9/15/11
  3. Is a Website Enough?
  4. Why You Need Good SEO
  5. 5 Skills needed for Modern SEO Part 1

Source: http://www.sixdegreesseo.com/seo-demystified/

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